VIDEO · PHOTOGRAPHY · SOCIAL management
1901 Catering came to us as they needed content to match the standard of their menu. The strategy split in two: content built for reach, putting the cooking in front of a wider audience — and conversion-focused content doing the selling once that audience was paying attention.
→ How-to recipe videos built for social reach
→ Behind-the-scenes in a working kitchen
→ Unique dishes captured mid-service
→ Polished photography for the catering menu
3 million views and 7,000 new followers across TikTok and Instagram in 90 days — putting the kitchen in front of a far bigger audience than the business had reached before, and giving them a library of imagery that kept working long after the shoot days.
The team also reported an increase in bookings off the back of it — new enquiries coming in from people who knew exactly what they were booking before the first conversation.